SANTA MARIA, CA // APRIL 26, 2017 // 7:30 AM 

TAKE YOUR BUSINESS TO THE SUMMIT

At the Santa Maria Small Business Summit

Free to Attend! Registration Required.

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Join us for a morning of resources for your business. Start with Coffee and Networking at 7:30. Break-out seminars by subject matter experts start at 8:30am and continue until 1pm. These 50-minute seminars cover the hottest business trends, marketing topics and tools. They will feature best practices in areas that are critical to Small Business success. Networking is available all morning in the Enterprise-EXPO room where coffee will be available and display tables will be setup for businesses to show their services and capabilities.

YOU DON'T WANT TO MISS:

  • Meeting Your City Manager, Chamber of Commerce President & CEO, SCORE Mentors
  • Uncovering Tools and Resources to Help Jump Start Your Business in 2017!
  • Amazing EDUCATIONAL Seminars - you choose what you are interested in
  • Networking with many other local businesses
  • Leave ready to take ACTION!


Cost: FREE to attend but you must register in advance.

SPEAKERS

Engage with marketing experts and small businesses, who'll share great tips and techniques to help grow your business!

MICHAEL KRAMER

Ameravant

ISRAEL SERNA

Constant Contact

AGENDA

7:30am: Check-in, Coffee & Networking

8:30am: Session 1 (choose from 4 workshops)

Look Great in the Inbox

Google and Search Engine Optimization

HR 101: Key Issues and How to Solve Them

Consejos y mejores prácticas para una estrategia de Email Marketing exitosa

9:30am: Session 2 (choose from 4 workshops)

Google and Search Engine Optimization

Marketing Strategies Online

YouTube for Success

Programas y Servicios de SBA

10:30am: Networking Break & Visit Exhibitor Tables

11:00am: Session 3 (choose from 4 workshops)

Getting Started with Constant Contact

YouTube for Success

HR 101: Key Issues and How to Solve Them

Programas y Servicios de SBA

12:00pm: Session 4 (choose from 3 workshops)

Funding Options for Small Businesses

Marketing Strategies Online

Overview of SBA Programs and Services

Consejos y mejores prácticas para una estrategia de Email Marketing exitosa

1:00pm: Visit Exhibitor Tables

1:30pm: Program Ends

**Hours are subject to change. Please check back for updates.

BREAK OUT SESSION DESCRIPTIONS

Engage with marketing experts and small businesses, who'll share great tips and techniques to help grow your business!

Look Great In The Inbox – The 7 Don’ts of Email Design

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn: Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagement; Readability – including fonts, white space and single-column design; Images – including sizing, placement, links and more...

Getting Started with Constant Contact

We will present a live, guided demonstration of the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including: Creating an email campaign; Branding your emails; Creating content that people want to receive and read; Importing your email lis; Getting new subscribers; Tracking and interpreting your results.  

It’s a relaxed, friendly educational session – bring your questions!

Consejos y mejores prácticas para una estrategia de Email Marketing exitosa

¿Cuál es la primera impresión que das cuando te ven en la bandeja de entrada? Y cuando te ven allí, ¿qué hacen? Este poderoso taller te lleva paso a paso a través de las claves para el email marketing efectivo: Que es el Email Marketing (y lo que no es); ¿Qué puede hacer por su negocio; Y cinco sencillos pasos que debe tomar para aprovechar el poder del Email Marketing; Crear una lista de Calidad; Crear contenido de Interés; Personalizar una plantilla muy atractiva, amigable en móviles y consistente con su marca; Como hacer para que sus correos sean abiertos; Como dar seguimiento a sus resultados.

Marketing Strategies Online

Econcept Inc., specializing in Web Design, Social Media and Online Reputation, will demonstrate how to utilize methods to save marketing dollars and to drive business, including Free tools to use for Social Media, how to Optimize and Market your profiles on Review platforms, and how to optimize your website.

Google and Search Engine Optimization

Tips, Techniques & Tools for Small Business Owners. Are prospective customers finding you on the web? Search engine optimization is a critical element of your online marketing strategy. When your potential customers are utilizing major search engines like Google, Yahoo or Bing, ensure they will find you and be able to link to your website or blog.

Funding Options for Small Businesses

We will explain why you should consider outside funding and the pros and cons for each of the options – from online loans and credit cards to peer-to-peer lending, crowd funding and business grants. Also learn what data lenders are looking for and how they use it to get you funding instantaneously.

HR 101: Key Issues and How to Solve Them

Join national HR leader, Paychex, at our upcoming seminar to learn about the top human resources issues that businesses are facing today. A Paychex HR professional will help you understand why these issues are important, and present effective strategies for staying current and compliant. Don't miss it!

Video Marketing Success Secrets

Video marketing is powerful! YouTube is on fire! Don't get burned. Come learn the success secrets from a social media expert who has been in front in and behind the camera. People aren’t just watching the latest viral videos; they’re also watching clips from their favorite businesses and organizations. If you haven’t started experimenting with online video, now might be the time. The good news is you don’t need a fancy production crew or a big budget to do it. You just need a good story and a smartphone or digital camera.

Overview of SBA Programs and Services

How can the SBA help your business? Empower yourself and gain an understanding of SBA programs and services available to entrepreneurs who need assistance in starting or expanding their small business ventures.

Programas y Servicios de SBA

Cómo puede SBA ayudar a su negocio? Empodérate a ti mismo y aprende de los programas y servicios de SBA disponible a los empresarios que necesitan ayuda para iniciar o expandir su pequeño negocio.

VENUE

Radisson Hotel Santa Maria

3455 Airpark Dr, Santa Maria, CA 93455

Contact

Bob Kerwin, SCORE

bckerwin@aol.com

PARTNERS

Santa Maria Business Summit

Thank You To Our Presenters!